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Digital product, applied AI, NoCode and automation inside a media house.

Juanjo Espada beside the EXPlay logo on the Canal Extremadura set

01 PRODUCTO DIGITAL · 2024–2026

EXPlay, the platform on demand of Canal Extremadura

From a blank tender document to 24,000 published items across twelve systems.

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Juanjo Espada in front of the new Canal Extremadura sign on the building facade

02 IDENTIDAD DE MARCA · 2026

A new identity for Canal Extremadura's next twenty years

The first rebrand in twenty years, with a new platform underneath to back it up.

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The tracker screen over a map of Extremadura, showing the town the Three Kings have reached and the counter of presents delivered

03 IA APLICADA · 2024–2025

How we tracked the Three Kings across Extremadura thanks to AI

A live piece built in a week, without writing a line of code, to answer the only question that mattered that night: where the royal caravan is right now.

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Juanjo Espada .

Digital journalist · Product, applied AI and automation

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