Juanjo
Espada.

My professional journey has been closely linked to Canal Extremadura since 2009. I began working in television news before moving into sports production and editing. Over time, my interest in new forms of communication led me to specialise in digital media, where I have driven editorial initiatives, developed digital products and shaped strategies designed to connect public service media with new audiences.

Since 2024, I have led Digital Media and Business Development at Canal Extremadura. Working alongside an exceptional team, I have helped drive a major transformation of Extremadura’s public broadcaster. During this time, we have launched EXPlay, Canal Extremadura’s on-demand content platform; delivered a comprehensive rebrand and new visual identity; and developed a completely redesigned news website and mobile app.

Being involved in these projects from initial concept through to launch has been one of the most rewarding experiences of my career—not only because of their scale and complexity, but especially because of their impact on how Canal Extremadura connects with its audience.

My role also covers the development of new revenue streams and the optimisation of the organisation’s advertising inventory. This combination of editorial strategy, digital product development and commercial thinking allows me to approach media transformation from a broad perspective: not only considering how content is created and distributed, but also how sustainable projects can be built around it.

Alongside my career in journalism, I have spent years exploring digital product creation and process automation. I started with no-code tools and later incorporated artificial intelligence into my work, designing solutions that help companies and independent professionals digitise their operations, simplify processes and work more efficiently.

I also co-founded Cocobrand with my friend Cecilia, a communications and strategy agency through which we delivered projects for organisations across different sectors. Among them was a collaboration with KAUST, King Abdullah University of Science and Technology in Saudi Arabia.

Teaching has become another important part of my professional journey. I have shared my experience in digital product development, artificial intelligence and automation with students at institutions including SharingAway, EDEM and Buildt.

Ultimately, everything I do is driven by the same curiosity: understanding how communication and technology are evolving, and using that knowledge to create projects that deliver genuine value.